In March, a group of Facebook researchers compiled a report on one of the company’s most powerful executives, Chief Product Officer Chris Cox.
The report includes a series of charts and data that highlight a worrying trend: Facebook is losing popularity among teenagers and young adults, Bloomberg reports.
One graph showed that the time spent by American teenagers on Facebook decreased by 16% compared to the previous year, and that the youth in the United States also spend 5% less time on the famous social network.
The number of new registrations by teenagers is falling, and perhaps most worryingly are the slides showing that young people are taking much longer to join Facebook than in the past. Most people born before 2000 opened a Facebook account under the age of 19 or 20, the survey found.
Internal reports, some of which were not previously reported, show that:
* Young people spend less time on Facebook.
* Fewer teenagers are logging into Facebook.
* Many new teen accounts are duplicates, not unique new users.
* Users of different age groups have fewer posts.
Despite detailed research, employees do not fully understand why these trends occur or why product changes have failed to reverse them.
